Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.
These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.After completing this course, you will be able to:
- match phases of the product life cycle to actions that should be taken at each phase,
- sequence the stages of the new product development process,
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