Exports marketing and its practical skills are specialized fields of international business management. And it has always encompassed its glamour and action packed lifestyle for the exporting and international trading community from since time immemorial.
However this areas of global marketing has never been given the kind of attention which is deserves. Because, one reason for this neglect is the fact that exports marketing concepts can not be commonly generalized like many other fields of business marketing. Therefore, overseas marketing, therefore, can only be learnt through experience.
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